What Everyone Should Know About Digital Marketing
If you own a business and do not have a digital marketing strategy, then you are missing out on one of the most important aspects of success in the modern world where the internet and technology dominate. Digital marketing is more than just posting on Facebook hoping for the best without understanding your audience or the channels that work best for your company. A digital marketing strategy provided by a top tier agency like Finsbury Media is vital in order to grow an online presence as well as ensure that you are maximizing all opportunities for growth and revenue through email campaigns, social media, SEO optimization and web design and development. If you want to know more about digital marketing, here are a few tips for beginners.
What is digital marketing?
Digital marketing is a form of marketing that uses the internet as well as online based technologies such as desktop computers, tablets and mobile phones. The aim of digital marketing is to promote products and services to the large online audience. Another name for digital marketing is online marketing and it allows brands and businesses to connect with their customers through the internet and digital communication through different avenues including email, SMS, MMS, social media, web-based advertising and many other forms. There are many different types of effective digital marketing strategies to choose from and as a business in this day and age, this form of marketing is the difference between success and failure.
Why you need it
Most people in the modern world are exposed to technology and the internet which is a great potential avenue for marketing. With traditional marketing efforts, you’re only able to reach a certain amount of people whereas digital marketing allows you to reach any amount of people both locally and internationally which expands your brand awareness. Marketing via the internet is extremely cost effective and can increase the amount of sales that your business generates while also building the relationship you have with your customers and being more in tune with their wants and needs. This works to boost your overall sales and improve your business.
Content marketing involves creating and sharing online material in the form of blog posts, social media posts, videos etc. The aim here is to promote your product and service and not explicitly promote your brand. With content marketing you need to be creative and target a specific audience online. The aim of this form of marketing is to create new customer revenue, create customer loyalty, increase the authority of your brand as well as share your customer results. Content marketing will increase your traffic organically, increase your brand awareness, define your brand personality and improve your conversion rates to name a few. Just ensure content is engaging, creative and high quality.
SEO, or search engine optimization is a digital marketing strategy that is aimed at website presence in search engine search results. The aim is to increase the traffic to your website and improve your SEO ranking which means that when users search a specific topic, your website will pop up first in the search results. This is a way to attract as many visitors to your site as possible and overall gain more awareness about your business. The disadvantages of this form of marketing is that results may take time and it is quite an investment to update your website design on a regular basis. You are also not guaranteed results however, make sure to remove anything that is slowing down your site and keep tabs on the google algorithm updates.
With email marketing, you target a group of people with a marketing strategy that involves sending commercial messages via email. You can use emails to send anything from advertisements, discounts, promotions and sales. The benefits of this form of marketing is that you get to target your audience very specifically with a personalized message which can enable the formation of meaningful relationships with your customers. It is also an affordable way to market and allows you to easily track your efforts. As with everything, there are disadvantages and with email marketing, your emails could go straight to spam mail and you also risk not reaching the right audience.