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How to get more customers using Twitter

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Twitter is one of the most popular social media platforms available today with 187 million users worldwide. It is a brilliant platform that can be used to promote your brand and business in many ways. This article will explore 5 strategies that you can apply to get more customers on Twitter from targeting the right audience to making the best of your profile. If you are new to twitter and don’t know exactly how to use the popular app to gain customers, here are a few things to keep in mind that you should be doing:

Engage

One of the best things you can do on Twitter is to engage. What this means is that you should interact with the other users on the app and make your presence known. A few ways in which you can engage include:

  • Replying to tweets
  • Retweeting
  • Liking tweets
  • Commenting on tweets
  • Participating in conversations that showcase your expertise
  • Try Twesocial, an organic growth service that will engage with users on your behalf

When you engage, you increase your visibility as well as attract more followers.

Create content that entertains

Social media is used for fun and entertainment and generally people are logging onto twitter when they are bored, so make sure that you are an entertaining person to follow.

You should always avoid promoting and hard selling because that is boring and people will lose interest, instead you should aim to create content that encourages your followers to engage with you. Good ways to keep your followers entertained include:

  • Tweeting about the latest trends in the industry.
  • Ask questions.
  • Include links in your tweets and include a short description.
  • Post consistently.

Use hashtags

Using hashtags is a very effective way to get attention to your tweets and increase your follower count so you should definitely make sure that you always use them. Tweets with hashtags can increase engagement by 50% for brands and they make it very convenient for people to find you. Some things to keep in mind when using hashtags are that a tweet containing 1 or 2 hashtags has a 21% higher engagement rate than tweets with 3 or more hashtags so make sure you don’t include too many hashtags in your tweets, Another thing to remember when using hashtags is to make sure that the hashtags you are using are relevant. If you are able to successfully crack the hashtag code you will see that they will benefit you by:

  • Categorizing your posts
  • Increasing engagement
  • Attracting followers
  • Strengthening your brand image
  • Help reach your target audience

Share links

Another cool feature on twitter that can benefit your business is sharing links. You can share various links including links to your website or blog as well as links to other websites and blogs that you find interesting. Usually what happens is users will see a tweet with a link and if they are intrigued, they will click on it and it will direct them to a blog or a website. When sharing a link on twitter always add a description accompanying the tweet because people are not likely to click on the link if it does not have a description.

Sharing links has its benefits including, driving traffic to your website which could create new customers for your business.

Research competitors

Competition is part of the world of business. There will always be competition and you should always be familiar with your competition and research what they are doing. Twitter is a fantastic place to research your competition because it is such an open and public platform that gives you easy access to everyone. Live chats on Twitter are visible to everyone so you should keep your eyes on that. You should also keep an eye on how your competitors are marketing themselves, this could give you potential ideas for your business, and is a great way for even more Twitter followers. Also look at who your competition is following, who follows them, what hashtags they are using etc.

Keeping a close eye on your competitors will attract clients.

At the end of the day Twitter is really your friend and a great tool to take your business to the next level. If used correctly you can attract more customers to your business by following the above steps.

 

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