4 ways to use TikTok for business
If you are searching for an app that is free (on both Apple and Android devices), user-friendly, and has an enormous user base, then TikTok is what you might be looking for. You can create short, fun, and engaging videos – TikToks that are mainly up to 15 seconds long. These clips can include anything from product demonstrations and short tutorials to celebrity interviews. Its various filters and editing features make it simple and fun to experiment with different techniques for your content creation. If you want your social marketing efforts to reach a broader audience than just Facebook, Instagram, or Twitter users, then TikTok is the perfect platform for doing so. Considering that the social media marketing concept is relatively new, especially on TikTok, you might not be familiar with what benefits it can offer for your business. In this article, we will delve into this subject.
First make sure you know the platform
Just like in any type of marketing, you want to do some research to find out who your audience is and if you are promoting yourself in a proper place. TikTok is not like other platforms; it mainly consists of visually appealing and funny videos. Therefore it is not the place for serious sales content. The biggest percentage of TikTok users is between the ages of 16 and 24. That’s why you have to check if your business matches their tone. You also have to find a creative way to connect with them if you want to make them interested in your brand. Study what kind of content users find alluring and how to interact with them. More than this, you could also try out growth services like TokUpgrade to naturally get followers, which is better than just buying them. That will help your business fit naturally into the TikTok culture. Many brands have seen a significant advantage in its new algorithm that seems to make videos go viral much quicker than on other social media networks. If you use it smartly, you might attract a massive audience for your business.
Create entertaining content
Hard selling doesn’t work on TikTok, so we recommend you don’t try it. That’s because TikTok is a platform that nourishes creativity, humor, and fun, so try to make your videos in this atmosphere. TikTok users use this app when they are bored; therefore, your main goal is to entertain them with organic and natural content. What makes TikTok great is that its community values authentic videos, so you don’t need to create professionally filmed videos to promote yourself successfully. Just keep it simple and cheerful. Take out your smartphone and start filming. If you don’t have ideas for your content, join hashtag challenges, trending dances, and songs. You will soon understand how it works and improve content creation that will promote your business.
Try the advertisements
TikTok has recently allowed advertisements, with several choices of ads for businesses. A well-targeted and creative campaign on TikTok can produce excellent results and attract numerous followers. TikTok offers two options for budgeting: daily and lifetime. If you change your mind, you can adjust it at any time. TikTok allows businesses to choose their preferred audience by age, gender, location, interests, and other variables. There are four types of ads:
1. In-Feed Ads: video ads displayed between user videos within the “For You” feed(similar to Instagram Stories). They are skippable, so try to catch users’ attention within 2-3 seconds of your video.
2. TopView: it is the first in-feed post displayed to users, which can quickly capture full user attention.
2. Hashtag Challenge, which is excellent for targeting users with common interests. With this tool, you can invite users to participate and make content around your campaign hashtag.
3. Brand Takeovers are a concise format of content (either 3-5 seconds video, GIF, or image) that can attract user attention with a dynamic and robust visual effect.
Take advantage of user generated content
Another piece of advice is to use the valuable advantages of user-generated content. User-generated contents are videos, images, reviews, etc., made by users instead of brands. Many businesses create hashtag challenges to generate this type of content and use its advantages. One of the first brands to start a hashtag challenge was the “Guess,” with the #InMyDenim hashtag. Users filmed themselves wearing their new denim line and posted videos. Fun and creative hashtag challenges are able to give a solid push for your marketing campaign, engaging users and inviting them to interact, this is the best method for TikTok followers. Additionally, since the content comes from users, it makes your promotion much more genuine.